View From Nowhere
Studio
Services: Brand Identity, Website Design, Game Visual Design, Asset Creation
Contract: Employed
Industry: Video Game Development
Contract: Employed
Industry: Video Game Development
Challenge
An unconventional video game studio needed a unique brand identity that reflected their journalistic "view from nowhere" concept while establishing credibility in the competitive gaming industry. The challenge was translating abstract editorial principles into engaging visual identity and interactive experiences.
Sollution
I crafted a newspaper-inspired brand identity with elegant video game touches, creating an interactive website that plays with journalistic neutrality concepts. Developed visual and story elements for "Cabin in the Woods" horror game, and created logo and asset designs for multiple games in development including Politicana and Soleil.
I did visual and story work for Cabin in the Woods, a shlocky horror murder mystery. Getting an invitation to a dinner party set in the middle of nowhere on a dark and stormy night...
Logo and asset design for Politicana, a political simulation swiping game and Soleil, a Zelda like hack and slash with a light and darkness mechanic.
Result
Created a distinctive studio identity that stands out in the gaming industry. The newspaper-inspired approach successfully communicates the studio's unique editorial perspective while maintaining professional gaming industry standards.
Extra Concepts
Experimenting with various newspaper forms led to very diverse design executions. Here’s my favorite.
The logo went through many variations, from medieval to spooky.