Doctors
Brand Upgrade
Services: Brand Refresh, Logo Modernization, Visual System Design
Contract: Employed
Industry: Cosmetics & Health Food
Contract: Employed
Industry: Cosmetics & Health Food
Challenge
A medical brand with 30 years of established history needed modernization without losing brand equity. The challenge was refreshing their visual identity to compete in today's healthcare market while maintaining patient trust and recognition built over three decades.
Solutuion
I developed a strategic brand evolution that balanced heritage with innovation. Refreshed the logo with modern typography and sophisticated seasonal color applications, created a clean modernist approach to marketing materials, and designed distinct visual styles for different service categories while maintaining overall cohesion.
Logo
By refreshing the logo with a modern typeface, a more elegant look and a better application of color that changes with the seasons and still managing to recall the original.
Visual Cohesion
Taking a clean, modernist approach to advertising. Keeping the visuals simple, elegant and fluid, .
Product cards amplified, making each of the numerous categories follow a distinct visual style, while still fitting together in a cohesive whole.
Vide ad emphasis on motion, what the products do and their distinctive packages.
Result
Successfully elevated the medical brand's market presence while preserving established equity. The refreshed identity system provides scalable guidelines for continued growth, with motion-forward content and streamlined visual hierarchy that enhances patient engagement and professional credibility.