ByTheBy
A Modern News Publication
Services: Brand Identity, Website Design, Information Architecture, UX/UI Design
Contract: Freelance
Industry: Online News Publishing
Challenge
ByTheBy needed a complete digital presence that would differentiate them in the saturated news media landscape. The challenge was creating a modern news publication that could cover breaking news in a "bold new fashion" while ensuring functionality, adaptability, and lasting visual appeal that would engage contemporary readers.
Solution
I developed a comprehensive digital news platform handling every aspect from logo design to information architecture. Created a bespoke website with innovative layout systems and dynamic movement elements that enhance news consumption. Established a bold visual identity and functional design framework that adapts to various content types while maintaining consistent brand experience across all touchpoints.
Result
Successfully launched a distinctive modern news publication that stands out through innovative design and user experience. Created a lasting, adaptable, and functional style system that positions ByTheBy as a forward-thinking media brand capable of engaging digital-native audiences while maintaining journalistic credibility and readability standards.